In the big cities we live in, buildings and graveyards look alike. First we live in big boxes where our identity is swallowed by the scale of colorful brands. The only time we get our identity back is in death, and only in order to be forgotten and put aside in small boxes. Meanwhile brands are continuing to live, they have a more interesting past and brighter future than us. We made all of it to function this way, and can only laugh about it now.